Making a presence in social networking sites is the latest fad among youngsters. With a number of networking sites available like Facebook, Orkut, LinkedIn and Hi5, it is common to find that most users have multiple accounts across different networking sites. One such networking site to hit the web world recently is Indyarocks.

The USP for Indyarocks is that it’s an entertainment based social networking site. It has all the right ingredients that the youth would look out for, like movie reviews, games, blogs, communities, photo sharing, video sharing and contests.

As for the social networking part of the site, the usual features like profile, adding friends, graffiti wall, communities and testimony are available. What I consider a drawback in Indyarocks compared to Orkut or any other networking site is that there is no option to search for lost friends. The ‘Search Friends’ option is only for those friends who are already in your friends list, a feature that is not required at all.The mobile section of Indyarocks has the usual and essential stuff like wallpapers, ringtones and games. But the biggest attraction of Indyarocks, which has been actively used for its promotional activities, is the free SMS service. The users who have an Indyarocks login ID can add the mobile numbers of all their friends and can send free SMS’s through their Indyarocks account.

The site design is simple, symmetrical and pleasing and the navigation is very user friendly. Considering that the login and usage is free, the revenue mode is largely through advertisements. Though there are a number of advertisements on the pages, thankfully there are no irritating pop ups. The ads are visible but not intrusive. That would make both the advertisers and users happy.

With all the advantages of a social networking site intact, Indyarocks also offers services like movie ticket booking, photo sharing with friends, classified ads and much more. Indyarocks is certainly a site that youngsters should try their hand at.