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	<title>India Startup Diary &#187; Belly dance in India</title>
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		<title>League of the Extraordinary Dancing Entrepreneurs (Part 3 of 4) &#8211; Presenting Meher Malik and Banjara School of Dance!</title>
		<link>http://www.indiastartupdiary.com/2009/09/25/league-of-the-extraordinary-dancing-entrepreneurs-part-3-of-4-presenting-meher-malik-and-banjara-school-of-dance/</link>
		<comments>http://www.indiastartupdiary.com/2009/09/25/league-of-the-extraordinary-dancing-entrepreneurs-part-3-of-4-presenting-meher-malik-and-banjara-school-of-dance/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 08:00:34 +0000</pubDate>
		<dc:creator>Bright Raj</dc:creator>
				<category><![CDATA[Start-up Reviews]]></category>
		<category><![CDATA[Startup Interviews]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Banjara]]></category>
		<category><![CDATA[Banjara School of dancing]]></category>
		<category><![CDATA[Belly dance in India]]></category>
		<category><![CDATA[Belly dancing in Delhi]]></category>
		<category><![CDATA[Belly dancing in India]]></category>
		<category><![CDATA[India's Got Talent]]></category>
		<category><![CDATA[Meher Malik]]></category>
		<category><![CDATA[Meher Malik Belly dance]]></category>

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		<description><![CDATA[ 	 	
 	 	
Belly dancing is a dance form that makes anyone who dances look sexy, exotic, powerful and unattainable. Most women and some men(who Belly dance) would agree with that fact. The dance form has its folkloric origin in the Middle East although it is difficult to trace its exact roots.The  traditional [...]]]></description>
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<p><strong>Belly dancing</strong> is a dance form that makes anyone who dances look sexy, exotic, powerful and unattainable. Most women and some men(who Belly dance) would agree with that fact. The dance form has its folkloric origin in the Middle East although it is difficult to trace its exact roots.<span lang="en-US">The  traditional belly dance is divided into two. The first, R</span><span lang="en-US">aqs Baladi<strong>,</strong></span><span lang="en-US"> is a social dance performed during festive occasions and the second form, which is quite popular in the around the world is called R</span><span lang="en-US">aqs Sharqi.</span><span lang="en-US"> </span></p>
<p><span lang="en-US">The <strong>Raqs Sharqi</strong> for</span><span lang="en-US">m of Belly dance is a relatively very new in India and is catching up fast. Belly dance in India  has been surrounded by glamor, misconception and at times bore the brunt of the morally imperfect moral police. Here is the extraordinary story of <strong>Meher Malik</strong>, a bold, passionate young woman, who has over come all the odds to set up her own dancing establishment in Delhi which concentrates mostly on Belly dance. Her dance school is called as Banjara. </span>The word <strong>Banjara </strong>translates to <em>gypsy</em> &#8211; a word given to travellers who lead a nomadic lifestlye. She says somewhere within every artist is a gypsy &#8211; always searching for more, an inspiration, a story. <span lang="en-US">Let&#8217;s hear her speak.</span></p>
<p><img src="http://ipoditunesongo.com/bright/belly7_m.jpg" width="458" height="263" /></p>
<ol>
<li>
<p lang="en-US">Why Belly dancing?</p>
<p lang="en-US">Ans: Well, I didn&#8217;t choose Belly dance, it chose me. 	Having already lived in the Middle East for 17 years, the exposure 	was huge. I&#8217;ve watched Belly dance performances at parties, weddings 	and on various other occasions. I thought it was a beautiful dance 	form and I remember telling myself that when I grow up I would learn 	this dance form. I was always interested in dancing, belly dance 	happened by chance. I was learning by seeing videos, when I was 14. 	I went on a school trip to Egypt at 15 and that was when I started 	getting serious about it. And finally at 17, I attended my first 	class by an Israeli teacher.</p>
</li>
<li>
<p lang="en-US">Where did you learn and who did you train under?</p>
<p lang="en-US">Ans: I have learnt in Paris, London and India. I 	started with Michal from Israel and then went to study with Madame 	Leila Haddad in Paris and then I traveled to various dance festivals 	and workshops across the world.                                                                                                                     <img src="http://ipoditunesongo.com/bright/belly4_m.jpg" width="295" height="426" /></p>
</li>
<li>
<p lang="en-US">Usually, I ask this question in end but here it 	would make more sense. What were the difficulties and challenges 	that you faced in India? There are a lot of misconceptions about 	Belly dance, could you throw some light into this?</p>
<p lang="en-US">Ans: Yes, of course. There were many horrible 	experiences with men asking you unethical questions like “What 	more can you give us?” “Does this package include everything?” 	I have let go of many corporate deals because I refused to work on 	unethical terms. Money doesn&#8217;t come first to me but my morale and 	self esteem does. I maintain strict work ethics. I have also had 	experiences with parents accusing me of teaching this vulgar dance 	to girls. I have been patient and repeatedly told my story and the 	history of belly dance over and over  again. Due to this attitude of 	people, I only perform artistic stage shows and very selected 	corporate shows. I do only 1 event in 2 months as I think that the 	Indian audience is not yet ready to accept Belly dance only as a 	dance form. They need to understand it first and then they will 	appreciate it.</p>
</li>
<li>
<p lang="en-US">What is Banjara all about?</p>
<p><span lang="en-US">Ans: B</span>anjara is an art project. It is a 	place where people can express ideas even the ones that  they are 	ashamed of. Banjara is all about overcoming insecurities and 	becoming one with the body, gaining spiritual satisfaction through 	wholesome understanding of the body and mind.We started by promoting 	a lot of different dance forms but now we are only going to promote 	activities that have still maintained their beauty and serenity and 	are extremely rare. We are presently focusing on Belly dance and 	other classical and Indian folk dance forms.                        <img src="http://ipoditunesongo.com/bright/belly2_m.jpg" width="450" height="337" />   	<meta http-equiv="CONTENT-TYPE" content="text/html; charset=utf-8" /> 	<title></title> 	<meta name="GENERATOR" content="OpenOffice.org 3.0  (Linux)" /><br />
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</li>
<li>You were very young and with no prior business 	expertise, how did you set up Banjara?                           Ans: I had my dad&#8217;s support, who has an experience 	of working with some very big MNC&#8217;s .I mostly handle the creative 	aspect of it but my dad guides me through the whole administrative 	and financial aspect. He always has great ideas.</li>
<li>
<p lang="en-US">What is your business model and who is your 	target segment?</p>
<p lang="en-US">Ans: Well our business model is mostly set up on a 	franchise model and we work with different brand names to run our 	classes and pay them a cut of our classes. Our goal is to have a 	centre in every nook and corner of the NCR and eventually branch out 	to Mumbai and Calcutta. We also have our Banjara main studio  and 	thats where all the creative choreographies happen. We currently 	have classes running in all four zones of Delhi. After 3 years of 	being in the market, we know that our target segment upper middle 	class and the affluent section of society. But we are trying our 	best to mainstream it into the middle class society and also for men 	and children.</p>
</li>
<li>
<p lang="en-US">Where do you see yourself and Banjara in the 	next 5 years?</p>
<p lang="en-US">Ans: I see Banjara spreading across at least three 	states and becoming India&#8217;s biggest name in Belly dance. I see 	myself traveling to teach at various festivals, to teach a style 	that i have been working on myself. I don&#8217;t have a name for it as 	yet but hopefully by then I would have created a new style.</p>
<p><img src="http://ipoditunesongo.com/bright/belly3.jpg" width="318" height="407" /></li>
<li>
<p lang="en-US">Tell us about your stint with India&#8217;s Got 	Talent. Was there a message that you wanted to tell to the general 	masses?</p>
<p lang="en-US">Ans: I was on the show but it not because I like 	being on TV. Honestly I hate it, the attention is suffocating. I 	participated in the show because I think that in a country like 	India, people do what they see on TV. They just do or learn what 	they think is in fashion. So I thought, if i could spread a good 	image of Belly dance through television and get more people to 	believe in it. I think, it has made a difference to people who were 	first skeptical of taking Belly dance classes but now they have 	stepped out to learn.</p>
</li>
<li>
<p lang="en-US">What is it that you would like to tell to anyone 	who wants to learn Belly dance?</p>
<p lang="en-US">Ans: I would tell them to be patient with their 	bodies, respect their bodies and not crib about how they have an 	extra inch of fat. The body is as 	a temple. The body has to be feed well, rested well, exercised well. 	And one also has to be very hardworking and open to ideas and 	criticism. <img src="http://ipoditunesongo.com/bright/belly1.jpg" width="500" height="337" /></p>
</li>
<li>
<p lang="en-US">Finally, what is your dance philosophy?</p>
<p lang="en-US">Ans: My philosophy is to learn a beautiful lifestyle 	through dance. Religion is one way of attaining god, dance is 	another way.</p>
</li>
</ol>
<p>Contact Details:  <img src="http://www.bellydancingindia.com/images/banjara_logo.gif" width="169" height="64" /></p>
<p><span lang="en-US">Phone : </span> + 91 989 985 1475</p>
<p>Email : <title></title> 	<meta name="GENERATOR" content="OpenOffice.org 3.0  (Linux)" /><br />
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<p><a href="mailto:meher@bellydancingindia.com">mehermalik@hotmail.com</a></p>
<p><a href="mailto:meher@bellydancingindia.com">meher@bellydancingindia.com</a>Address: Banjara studio,</p>
<p>A-62, Shivalik, New Delhi</p>
<p>Website : <a href="http://www.bellydancingindia.com/">http://www.bellydancingindia.com/</a></p>
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