With retail and brands booming in India, the need of the hour is an unbiased sales person who would talk to you about all the brands and all the offers in a particular category. Say you are out on refrigerator shopping and visit a multi-brand, multi-storey showroom and place a request with the sales person. In all probability the sales guy might try to push the brand that offers him maximum commission. Whom to trust then?

As always, internet being our best friend and sites like BrandsIndiaOnline reduce our difficulties in our search for good brands and the best deals. BrandsIndiaOnline consolidates information about several brands available across various categories in India; with brand deals. Say if you are looking for a fridge, then BrandsIndiaOnline provides a list of various brands available in the category refrigerator or fridge; and also hosts information on deals available on various brands.

The startup idea is very good. However, the website tries to consolidate only the advertisements about different brand offers and discounts. It doesn’t provide you further information. This means, only when a manufacturer chooses to advertise on this site, you’ll get information about the deals and discounts. This probably is a little drawback. I checked for refrigerators and got a list of various brands. But there was no information about any offers or discounts because the refrigerator brand I chose, had not advertised on this site.

Considering the competitors like mouthshut.com and rediff.com, the site would be more worthy if it consolidates information rather than advertisements. Graphical presentation can make the site more appealing than pages filled with text and advertisement. With a little bit of changes BrandsIndiaOnline.com could become your first stop towards your buy.