“Get personal with your town”. This punch line of www.ilaaka.com is very striking. I was thinking of matching this with a similar one for my title, but this I thought, describes them the best. ilaaka.com is a group site that connects you better with your town. You can know what’s happening around your town, like sales, events, movies etc. There are classifieds listings, people, local news and much more that you want to know about your town. The site even has a community aspect, where you can connect to your friends and exchange news and views about what’s happening around your town.

Coffee clubs at ilaaka.com is similar to any of the groups. Once you register as a member of coffee club, you can invite your friends to join it; it could be people who are from the same community or people who are like-minded. With the Maps option, you can zoom in and out of your virtual city.

‘Reccos’ is another interesting option. You can recommend things about your town, like good plumbers , electricians, or even good restaurants. This is a form of word of mouth marketing. There is also a provision for voting; you can rate the services in a scale of 1-10.

The conceptof illaka.com is very interesting and the design is also good. I was very impressed  with the usage of the colors, especially on their home page. Overall the site is very impressive and it looks like they have a good amount of traffic and quite a lot happening over there. The site claims they have 60,000 registered members in 2 years; that’s a very impressive figure. All is well with ilaaka.com