Do you have a HARI SADU (H for Hitler, A for Arrogant, R for Rascal) in your company? This time it’s not the job portal that comes to your rescue but it’s Criticat.com. This innovative website allows you to review your employer. If have the guts you can do it as yourself, or else there is even an option of being anonymous. You can shout at your manager or pen down your praises for your company. Voice out your opinions and let the prospects know if they are going to be doomed or going to make a great career in the organization that they aim to land at.

Before anyone makes a career move, they always want to make sure that the company they wish to join is the best in terms of compensation, employee culture and a lot of other parameters that they deem important. It would never hurt to interact with a few employees from the company. But do we really get a chance to do that? And how many employees will be willing to talk to us frankly. Criticat puts a full stop to all these concerns.

Criticat was born out of Shweta Gupta’s personal experience. After two rewarding years in Yahoo, when Shweta wanted to make a smart career move in India, she almost found it impossible to gather information about prospective companies. She then started Criticat.com so that people like her have a site to check out about the companies and not always have to wait for the business magazines to roll out their survey once in a year.

The idea is brilliant and the site looks neat. People can review their company, i.e. judge it against different parameters. Give advice, especially if you feel you are not being heard or if you are not loud enough within your organization. There is a discussion forum where you can share your views with your fellow employees and even conduct polls.

But consider this. If I am frustrated with my company and want vent it out, then Criticat helps me to do this. But what if am very happy with my company, I would rather rest in peace. How many of us really express that we are happy and satisfied with our workplace, unless there is a driving factor. The driving factor could be my HR team, who wants to portray that my company is the best place to work in. But then the site becomes a marketing platform, rather than one which expresses the employee’s views. I don’t find one good reason why a satisfied, happy employee of a company would voluntarily review about the company in Criticat. Even if any good soul does, the number probably would be very negligible compared to the frustrated ones.

The site also needs to reach a critical mass for people to start relying on the data recorded in the website. For instance, a company like Infosys Technologies, which is really huge; a company score as a result of six people’s review is very negligible to be considered seriously.

The only key to all these concerns is a very good marketing strategy. If the site could be marketed to be a prestigious web portal, then probably every employee would battle up to thumbs down or thumbs up their companies.

With a good marketing strategy Criticat.com is certainly here to rock.