Broadband connections in Indian homes are bringing about a revolution to the online gaming industry in India. Experts predict that the online gaming market will reach $200 million by 2010. We have already seen many players in the Indian scenario in the recent past to the likes of Zapak, Indyarocks & Games2Win. But the space seems to be rocking and more players are seen entering to compete.

Nunook is the latest entrant in this field of online gaming with a more casual gaming approach. It has taken gaming into the social level, where friends and team members collaborate and cooperate to play games and win contests. You can play different types of games and need not be a registered member to play games. At Nunook, even casual visitors can start playing games just by logging in to the site.

Even though the registration form is lengthier than usual, creating an ID has its benefits. What I liked the most after registering is creating the avatar based on the points earned by playing games. The best part is you can make the avatars the Indian way like wearing sari, or a kurta. You also get to shop some interesting virtual collectibles based on these points or gift some to your friends. You can also climb up the level ladder as you play games and earn points. There are some games, which open only after you have reached a certain level. This way Nunook is encouraging visitors to play more and get addicted to enjoying more. Some social networking features like sending and receiving mails or invitations to friends or for that matter getting new friends within the Nunook community is really interesting.

Right now, there are not many graphics rich games and Nunook can look at including some with better user interface, to the likes of other gaming sites. After all, the casual gamers too would prefer a good and rich experience after a while. Especially with very less bounce rates in gaming sites; these pose as a very good deal for advertisers. Nunook can be a good bet if it can get more addictive customers with rich user interfaces. There could also be some offline component to allow downloads, as these might develop into a good viral promotion for the site. With Mobile revolution in India, Nunook could definitely look at the mobile versions for its games also.

Overall, I think Nunook is a great casual gaming site with simple, enjoyable games, targeting Indian audiences worldwide. Try and see how many levels you can reach.